Give it a budget of $500million. And make that a central point of your early PR. A big budget can't make a good film, but it can damn sure breaks one (isn't that right Avatar).
I also find it mildly offensive for a film company that was just bailed out with taxpayer money is now crowing about spending half a billion dollars on - of all things - a movie that isn't even cast yet.
- Posted using BlogPress from my iPhone/iPad
Monday 18 October 2010
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